See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM machines and eliminate thousands in credit card processing fees—essential for Roswell's cash-intensive businesses from oil field services to agricultural operations and hospitality venues around the UFO Museum district.
How the Cash Discount Program Works
Roswell’s diverse economy—from oil field operations and agricultural businesses to the steady stream of visitors exploring the UFO Museum and Research Center—relies heavily on cash transactions. Our cash discount program automatically applies a modest service fee to card payments, and when a customer chooses cash instead, the fee is instantly removed, giving them a genuine discount. Whether you’re operating in the bustling South Main retail district, the North Main Street commercial corridor, or serving the Military Heights workforce, you retain every dollar of your sale—no more absorbing card processing costs.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Roswell’s diverse economy—from aerospace and defense manufacturing to oil field operations, agriculture, and the thriving tourism sector centered around the UFO Museum—generates millions in card transactions annually. Cut through those processing costs entirely.Increase Profit Margins
Whether you operate in the North Main Street District’s retail corridor, serve the agricultural community, or cater to visitors along the downtown entertainment zone, keeping more of each sale strengthens your bottom line without raising prices.Encourage Cash Payments
Roswell’s workforce—including military personnel, oil field employees, agricultural workers, and seasonal tourism staff—remains cash-reliant across many transactions. Incentivize cash payments and reduce chargebacks while aligning with customer preferences.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches—whether you’re based in the East Roswell commercial zone, the South Main retail district, or near the New Mexico Military Institute area.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your Roswell business—whether you’re in aerospace manufacturing, hospitality, or oil field services.
CashVue’s Cash Discount Program eliminates processing fees that cut into profits for Downtown Roswell retailers, North Main Street District establishments, and the growing number of service businesses supporting Eastern New Mexico University-Roswell and military personnel in the area.
Contact Us Today to start accepting cash transactions without the surcharge that typically eats away at your earnings.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Roswell businesses—from oil field service companies to retail establishments along South Main and the North Main Street District—can confidently adopt this strategy without regulatory concern.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This is especially valuable for Roswell’s agricultural businesses, hospitality venues near UFO Museum attractions, and small retailers who operate on tight margins and benefit from encouraging the cash transactions their customers already prefer.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Roswell’s diverse customer base—including military personnel, seasonal tourists, and oil workers accustomed to handling cash—responds well to transparent, straightforward disclosure practices.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Your accounting process remains unchanged, whether you operate a convenience store in East Roswell, a tourism-focused business in the Downtown district, or an agricultural supply operation serving the broader region.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Roswell, this includes gas stations and travel stops serving oil field employees, hospitality businesses catering to international visitors exploring UFO-related landmarks, and the many small family-owned retailers throughout the West Second Street corridor and Military Heights neighborhoods who handle significant daily cash volumes.
